Ray and Malin Matson

Ray and Malin Matson are the founders of EquiCare and SoftHorse, two businesses that combine their passion for horse welfare and education. With over 30 years of experience, they have built one of Sweden’s largest schools for equine physiotherapy, educating students from all over Scandinavia in methods such as equine massage, mobilization, fascia therapy, laser treatment, saddle and bit fitting, and equine psychology.

They are known for their holistic approach and work to improve horses' health through both preventive and rehabilitative care.

Ray and Malin are not afraid to combine proven experience with newer methods, such as digital pressure measurement for saddle fitting or artificial intelligence to analyze asymmetry in horses. This creates a solid foundation of knowledge that is continuously expanded with modern technology and new approaches.

SoftHorse complements their vision of spreading knowledge to elevate both horses and horse owners to the next level. Both are experienced in media, having spent countless hours producing radio, podcasts, videos, and written content. Ray is also a coach and hypnotist, while Malin occasionally writes children's books. Together, they travel the world giving lectures and clinics, helping horses and horse enthusiasts, and sharing a dynamic working relationship and a life philosophy of "Dare to dare."